Marie Nilsenova on code-switching in advertising

We made a webvideo! Yes we did! And with 'we' I really mean Irene Krommendijk, Linda Zonderop, Chiel van Helden, Ruben van der Steen, and yours truly. Subject to our video was our BIT lecturer Marie Nilsenova, to whom we own special thanks.

Code-switching is a definition most people are not familiar with. However, with just a short explanation everyone will understand its meaning. When looking up code-switching on Wikipedia, it provides you with the following definition. "In linguistics, code-switching is the concurrent use of more than one language, or language variety, in conversation. Multilinguals - people who speak more than one language - sometimes use elements of multiple languages in conversing with each other."

 Faruk Semerci wrote her masterhesis on the effects of code-switching in Turkish/Dutch advertisements. During the process of writing the thesis, Marie Nilsenova coached her. Marie has also gained expertise in the field of code-switching via her own research. Want to know more about code-switching and its effects? Check out the video! Oh, and don't forget to turn up the volume, because it might be a bit low on sound.